recently announced the exciting expansion to our Car Care line, and this month’s magazine has even more information on page 8. As part of the expansion of the three new products, there will also be promotional items related to car care coming soon as well. The expanded and new products including the promotional items will not be ready quite as soon as we had hoped, but please keep an eye on emails from me as to when they will be ready to order both from Superior as well as some of our other Distribution centers.

Page 10 has a great article on some of the differences in motorcycle lines that we offer as well as the differences in the motorcycles that they are recommended in. While some companies prefer to do more of a one size fits all for a variety of applications, AMSOIL really takes the time to understand what is unique about each piece of equipment and discovers how to best provide ultimate protection and performance. Learn more about how we do this with motorcycles here.

This month’s Distributor Spotlight covers our powersports Distributor for China, Beijing Feilun Xizoying Trading Company. Beijing Feilun does an excellent job positioning AMSOIL in their market and has had most success in the motorcycle and marine industry. They focus their advertising through tactics such as event sponsorship, driving schools and store branding.