The September 2026 issue emphasizes one of AMSOIL's greatest strengths: expertise. In his introduction on page 4, Chairman & CEO Alan Amatuzio explains that while competitors can copy products, packaging, and marketing, they cannot easily duplicate the knowledge, service, and customer relationships that help AMSOIL Distributors create value and build long-term customer loyalty.

On page 8, there is an article on specialized AMSOIL ATV/UTV products. The article highlights AMSOIL's complete lineup of lubricants designed specifically for the demanding conditions ATV and UTV owners face, including motor oils, oil-change kits, transmission and differential fluids, and application-specific CVT and DCT fluids. The key message is that AMSOIL offers purpose-built protection for customers who depend on their machines for work, recreation, and racing.

On page 11, there is an article on clean and powerful pistons that focuses on the performance of the new AMSOIL Signature Series formulation in the Sequence IIIH engine test. According to AMSOIL, the new formulation provided 72% more protection against piston deposit formation than required by industry standards and continued to exceed requirements even when the test length was doubled. The article reinforces AMSOIL's commitment to engine cleanliness and protection under severe operating conditions.

On pages 12-13, there is an article explaining why fuel deteriorates during storage and how AMSOIL Gasoline Stabilizer helps prevent related problems. The article discusses how oxidation and moisture can degrade fuel, leading to deposits, corrosion, and hard starts. When tested, our Gasoline Stabilizer helps preserve fuel quality for up to 12 months and delivered eight times longer fuel stability than Sea Foam Motor Treatment in independent testing.