This issue of the AMSOIL magazine has a tech talk by product manager Len Groom that discuss reasons why you should not use a regular, automotive engine oil for use in your motorcycle, but rather an actual oil designed for motorcycles. Surprisingly, a large percentage of people don’t recognize that there is a difference and could be putting their motorcycles at risk for not providing the proper lubrication. Pages 8-9 introduces the new 10W-30 Signature Series diesel oil that launched this month. Pages 11-12 provides some tips towards gaining more customers in the marine market, including marketing the convenience of the easy pack to make it easier to use AMSOIL Marine Gear lube and get it in the hard to reach places.