This issue of the AMSOIL magazine on page 7 details the recent marketing efforts and sponsorship being done in the United States as larger brand building initiatives. Many of the individuals such as Bryce Menzies, events such as Sturgis, and digital efforts such as social media really help our brand grow stronger on a global scale and can be used for good content opportunities for distributors to help you build the brand knowledge at the local level.

 Page 11-12 continues on the recent discussion on learning more about elements of oil such as viscosity. Understanding how viscosity is classified and why it matters can help you work with your customers to solve unique problems they might be having with their equipment. It is very important to correctly match the viscosity needed to the application to prevent issues such as increased metal to metal contact, leaking seals, reduced energy efficiency and more.