This month has an article on page 5 by Alex Thompson on the primary function of oil: reducing friction. Properly formulated, high-quality synthetic oils are inherently better at managing friction than lower-quality oils because they are chemically engineered for strength and consistency to ensure a stable viscosity in nearly all operating conditions, resisting the forces of thermal and mechanical shear. AMSOIL’s products are properly formulated uniquely for each application, which makes it the most ideal choice to provide necessary and ultimate protection for any engine.

Page 6 has an article on how CVTs work, as well as the benefits. AMSOIL’s CVT fluid is quite popular in several of our global markets so many of you are no stranger to this type of transmission, however still interesting to learn further how they eliminate gear shifts to allow for the smoothest ride.

On page 12 is this month’s Distributor Spotlight for Sdrive Pty Ltd in Australia. They focus their growth strategy on customer education on the long-term savings of AMSOIL and reduced maintenance costs. Customer testimonials have also been very helpful to driving further business, particularly in some of the racing communities.