This issue of the AMSOIL magazine on page 6 has an article from the director of market management, Andy Arendt, about our claims. It is hopefully not the first time you have heard us talk about our claims, as this is a segment of our business we are quite proud of – it is reasons “why” you or your customers

This issue of the AMSOIL magazine on page 7 details the recent marketing efforts and sponsorship being done in the United States as larger brand building initiatives. Many of the individuals such as Bryce Menzies, events such as Sturgis, and digital efforts such as social media really help our brand grow stronger on a global scale and can be used

This issue of the AMSOIL magazine on page 6 has an article by Mark Nyholm, R&D manager, discussing the differences of base oils and how they effect different formulations. A type of base oil doesn’t necessarily indicate the quality of the finished product, and it is important to understand the differences and how it is difficult to judge a motor

This issue of the AMSOIL magazine on page 3 highlights our marine engine oil products. While these products have always been popular in the US, they are gaining popularity globally with many Distributors near water starting to take advantage of the protection against rust and corrosion that these products can provide their customers. Page 6 has a tech talk on