This issue of the AMSOIL magazine on page 7 details the recent marketing efforts and sponsorship being done in the United States as larger brand building initiatives. Many of the individuals such as Bryce Menzies, events such as Sturgis, and digital efforts such as social media really help our brand grow stronger on a global scale and can be used

This issue of the AMSOIL magazine on page 6 has an article by Mark Nyholm, R&D manager, discussing the differences of base oils and how they effect different formulations. A type of base oil doesn’t necessarily indicate the quality of the finished product, and it is important to understand the differences and how it is difficult to judge a motor

This issue of the AMSOIL magazine on page 3 highlights our marine engine oil products. While these products have always been popular in the US, they are gaining popularity globally with many Distributors near water starting to take advantage of the protection against rust and corrosion that these products can provide their customers. Page 6 has a tech talk on

This issue of the AMSOIL magazine on page 4 has a tech talk on the different types of automatic transmissions, specifically highlighting CVTs and DCTs. While both of these have been around for quite a while, they are steadily gaining in popularity, largely due to the world striving towards better fuel economy. AMSOIL has a great solution for both of